Lloyds // Projecting Our Purpose

Elevating the stories of colleagues leading change across the business, “Projecting Our Purpose” is a beautifully simple campaign that explores important ideas and initiatives happening at Lloyds Banking Group through the eyes of the people making them happen. Pitching the idea for the campaign as part of my team’s regular content stimulus sessions, my role in this campaign was to work with colleagues before, during and after their shoots to help them tell their stories in an authentic, concise and powerful way.