Barclays // This is Me

Throughout 2023, I have been the editorial lead on the Barclays This is Me employer brand campaign. Filmed in locations across Europe, APAC, and the US, each video tells the unique story of one Barclays colleague. My role has been to work with colleagues individually to help them create their authentic scripts, edit down footage transcripts to tell a tight, focused narrative, and craft copy for the campaign as a whole. You can watch the trailer here, or watch all 18 stories.