The Barclays This is Me employer brand campaign centres on telling the unique and diverse stories of colleagues around the world. I had the privilege of working closely with the Barclays employer brand team, interviewing colleagues in London, Tokyo, New York, Chennai, and beyond to help them craft their stories in a way that felt authentic and right for them. Brought to life with cinematic simplicity and human-led storytelling, this project was a dream to work on– thank you to every human who invited us into your lives and homes. Your courage, resilience, joy, power, and willingness to be vulnerable have inspired us every step of the way.

Since 2018, I have worked across Barclays for a variety of stakeholders including Barclays UK, Barclaycard, Barclays Wealth, Barclays Private Bank, and many more, creating social assets. At the moment I am working on very exciting and ambitious campaign uplifting the voices of Barclays colleagues around the world across LGBTQ+, Multicultural, Socioeconomic, Health, and other pillars.